lucid COMPASS
2024 LUCID + AutoDesk Competition
Best Fusion Model Winner
by translating proximity into intuitive physical feedback, this key fob removes the uncertainty of searching for your car in vast, visually repetitive spaces.
demonstration
fusion 360 | keyshot
concept development
duration
SPRING 23 | 10 weeks
brand
Lucid Motors
too many cars.
too little clarity.
no way back.
How can we simplify the bridge between user and vehicle?
during ideation, I questioned the traditional key fob and reimagined how a locating mechanism could exist within a finger-scale module. I began thinking about the relationship between vehicle and user as a directional connection rather than a simple button interaction. The act of finding your way back felt instinctual, like the pull of a compass needle guiding you home.
which design solves to find the car?
solidification
ROUND ONE:
justifying the two part key fob module
ROUND TWO:
variations on compass mechanics
digital vs analog
ROUND THREE:
tune the Lucid design language
executing reality
when developing the mockups, I realized millimeters are not minor. Even the smallest dimensional shifts changed how the form sat in the hand and how naturally the thumb engaged the rotary surface. What felt negligible on screen became critical in physical use.
NOW WHAT IF?
the future beyond the product